One of the first contacts that people looking for accommodation on the Internet have is through the photos of the hotel. Whether it is your own website or a booking platform, visual information is very important to attract the attention of potential customers.
For this reason, it is necessary to resort to professionals to take good photographs of your hotel. In addition, it is advisable to follow a series of tips to achieve attractive images that will generate reservations. Here's what you need to do to get the best photos:
Take advantage of your hotel's strengths. If there are rooms with spectacular views, they should be shown in the photographs. If the furniture is original, if there is any exclusive installation or if there is any remarkable aspect, make sure it is well reflected in the images.
Don't forget the importance of natural lighting. Taking advantage of this resource in the photographs of your hotel will make them much more attractive to future guests. That is why if there are spaces where it can be used, it is very necessary to use it. It helps to make any room look much cozier.
Take into account the space as a reference. It is very important to use the correct techniques so that the photographs reflect the real space of the rooms. Care must be taken from the focus to the framing. This should be done in the rooms, but it is especially important in meeting rooms and events.
Take care of order and decoration. To give a more personal touch, it is possible to add some decorative element that provides more warmth to the photograph of the photos. If you have a restaurant, it is better to place a served table than an empty one. In the rooms, a few simple flowers can make a big difference. Of course, everything must be very tidy and clean.
Exteriors as a letter of introduction. The surroundings and the main facade of the hotel should also be reflected in good photographs. In many cases, the surroundings are one of the aspects most valued by guests. If it is also a particularly beautiful place, why not take advantage of it?
The human element. In many cases, including people in your hotel's photographs can make customers feel more identified in the photos (you can hire actors to act as customers). To give a more authentic touch, you can also make part of the staff appear to give a professional image that can be very attractive.
Use photographs for their informative value. The images should show the common areas, reception, sports facilities, spa and everything that may be of interest to future guests. They should always be related to the information provided. Surely if you indicate that the hotel has a swimming pool, the user will want to see what it looks like.
Reflect what sets your hotel apart. At the end of the day, what you are looking for with photographs is to stand out from the competition. Find the aspect that best defines your establishment and enhance it to the maximum. If it is a luxury hotel, a rural lodging or a resort for the whole family, it must be sufficiently reflected.
Remember that visual information is one of the most valued, especially on the web. That is why photographs are especially important. You must take care of the details of the images you show as they will be part of your brand image.
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