The pandemic is testing the ability of many businesses and companies to adapt. The hospitality sector is being greatly affected as it is an activity that requires a lot of direct contact with customers. Hotels have also seen many reservations modified and cancelled as a result of the various measures taken to restrict mobility.
We have found that the hotels have shown great flexibility and adaptability, even being of great help in the most critical moments of the pandemic thanks to the medicalization of their spaces. But they must also show their versatility when it comes to adjusting their activity to the new situation that is taking place in which we are all learning to live with this disease.
One of the options that is being considered and that seems to be quite well accepted is the use of hotel spaces as workplaces. It has already been amply demonstrated that hotels are more than capable of hosting corporate events offering the necessary infrastructure for this purpose. On the other hand, events that have ceased to be held and are therefore no longer sources of income.
Many companies are currently facing the problem of lack of space in their facilities. in order to maintain a safe distance between employees. This is why coworking spaces have seen an increase in demand and hotels have seen the business opportunity as they have the capacity to offer many services in addition to those of the workspaces themselves.
Hotels can offer workspaces with enhanced services and flexible conditions
The so-called hybrid hotels are those that, in addition to offering overnight accommodation, also have work spaces that function as real offices.. This provides companies with an interesting range of services that now more than ever is very attractive to customers with whom they were already dealing to offer hosting.
This type of hotel business idea has already been used in Dutch chains and seems to be a perfect model to compensate for the lack of customers coming from tourism. In addition to the possibilities of overnight stays in the rooms, they also have common areas that can be used as work spaces. The rooms themselves can be converted into offices if the appropriate furniture is provided..
Services such as wifi or audiovisual media were already being offered to hotels and can also be used to the advantage of coworking spaces. Due to these products offered by hotels, coworking centers have entered into a price war to be able to face these new competitors. However, there is one aspect they cannot cope with.
Coworking centers need to rent their spaces for a certain period of time to achieve profitability and it is usually established by months. Hotels can offer their spaces for much smaller spaces, adjusting more to the needs of companies that need common work spaces only a few days a week.
According to a study by the consulting firm Colliershotels that offer workspaces to companies have seen their revenues increase by 20 percent. This is why it seems a viable alternative to successfully adapt to the situation created by the pandemic.
With Hotelgest you will have everything you need to manage your hotel. The software and technology to help you get the most out of it, even if you decide that your hotel offers workspaces for companies.
